New dynamic cooperation for the promotion of Cretan products
A new agreement of collaboration for the integral projection and promotion of the Cretan products abroad was signed last week by the President of the Exporters’ Association of Crete, Mr. Alkiviades Kalabokis and the Managing Director of the Hellenic Foreign Trade Board (HEPO), Mr. Panagiotis Drosos. With this agreement the promoting strategy for exporting the Cretan products becomes part of the wider National strategy.
More analytically, the cooperation between the two institutions includes the realization of common actions dealing with the “Kerasma” initiative, a complete course of tasting events and parallel actions which will utilize properly the tourist infrastructure of Crete and its products. Within the promoting strategy of the Cretan exports for their strengthening in the International markets lies the establishment of the authentic Cretan cuisine at the restaurants and hotels of Crete. The aim of this strategy is the advertisement of our products abroad by taking advantage of the strong tourist stream towards Crete.
The significant actions of promotion the Cretan diet via “Kerasma” along with a dynamic exhibition program will contribute to the further development of the acknowledgment of the identity and the beneficial effects of the Cretan. The next target is the realization of an international “Kerasma” Conference on Crete by inviting potential buyers from all over the world in order for them to have direct contact with Cretan exporters-producers, having as keystones the enhancement of the Cretan diet’s particularities and its more complete projection through tourism.
It was also agreed that Exporters’ Association of Crete should reopen the regional HEPO office on Crete in order to jointly take further initiatives to help strengthen the extroversion, the increase of the exports and the promotion of the Greek products and especially the Cretan ones, as well as to put into practice a strategy of export development on an International level and push forward business initiatives and methods that create successful exporting enterprises.
Finally, it should be mentioned that the Exporters’ Association of Crete in collaboration with HEPO is strongly present at the International SIAL Fair 2006 in Paris 22-26 October, one of the biggest exhibitions of foods and drinks worldwide which is expected to have direct benefits for the projection and promotion of the Cretan products abroad. The participation of the Exporters’ Association of Crete in SIAL 2006 gives to the Cretan enterprises once again the possibility to participate in this fair in a coordinated form, under the umbrella “Region of Crete” in a big, functional, aesthetic stand.
With this specific fair begins a strong two-year exhibition plan that is included in Measure 4.3 of the Ministry of Agricultural Development the coordination of which is by the Exporters’ Association of Crete in collaboration with HEPO, the Chambers of the island and an important number of Cretan businesses.